It’s rare to find a Jew who hasn’t heard of JDate. Responsible for bringing countless members of the community together in matrimony, a whole generation of young people has grown up taking photos for upload to its hallowed webpages. But 20-something Jews, permanently attached to their cellphones as are most millennials, have many other options now for finding “the one.” Aside from actually meeting people face-to-face (G-d forbid), phone apps are being touted as the way forward.

The apps attempt to connect an array of Jewish singletons – if you both “like” each other, then you can chat. The market leaders, more established JSwipe and new kid on the block Jfiix, promise to connect you with “cool, young and mobile Jewish singles.” As someone who fits these criteria (it’s cool to label yourself cool, right?), I’m here to explain why I don’t believe they’ll achieve their aim. Having lived in London, Toronto and Vancouver, I’ll do this with the help of both personal insight and that of various Jewish young professionals in all three cities.

I say this as someone with a dating history that includes Christians and Muslims, but who, at the end of the day, would love to settle down with someone Jewish

Thanks smartphones, but that’s not actually a problem we have.