I had no sex education whatsoever at school and I think that was a real shame in terms of owning yourself and your pleasure

In celebration of its new premium subscription service for women-identifying-only individuals, dating app Pure has unveiled its Pure Queen campaign – a short film empowering users to take charge of their dating online and IRL.

Long predating Hinge’s rose jail, Tinder’s janky algorithm, and Grindr dick pics, horny people everywhere had personal ads – aka self-written adverts posted in the newspaper where people would list out who they are, what type of romance they desire, and how to contact them. “Dominant whip bitch. Heavy into leather, wants to hear from all into [BDSM],” read a personal from 1981. “You male worms, write now!” Another, from 1980, stated: “Attractive couple seeks other couples and well-hung males for swinging times.” Short, honest, and oftentimes hyper-sexual, the adverts cut straight to the point – linking up anyone, anywhere who wanted to live out their fantasies IRL before declining in popularity with the rise of tech in the early 00s.

With space to select your turn-ons (including anything from BDSM to music, vanilla sex, kissing, people who have been to therapy, and feet), chats that self-destruct in 24 hours for safe messaging, and access to any city worldwide, the app has signalled a turn towards more curious, supportive dating space – sidestepping all the boring or stressful parts of dating to help you connect with like-minded people in a puerto rican flickor för äktenskap fun, creative way.